Greatest Marketing Campaigns – Magazine Analysis

magazine

 

Magazine Advertisement #1

Persil

Selected Ad Persil /Omo-Unilver Free the Kids ad uses a Guilt Technique
Objectives of Ad To inform customers it is okay for kids to play outside and get dirty because Persil Laundry detergent can clean clothing
Target Market Parents of children
What action does the ad want the viewer to take Allow kids to play outside more and get dirty
Value Proposition If you buy Persil Laundry detergent your children will be able to spend more time outside

 

Magazine Advertisement #2

Red App 

Selected Ad Vodafone Between Us Ad
Objectives of Ad To inform Turkish women that there is phone app to help protect women against domestic abuse
Target Market To inform Turkish women that there is phone app to help protect women against domestic abuse
What action does the ad want the viewer to take Women who are in domestic violence and abuse situations
Value Proposition By using this secret app, if a woman is in danger she can shake her phone and it will send her location to 3 people that she trust.

 

Magazine Advertisement #3

Evolve

Selected Ad Evolve: Swords ad uses a humor/threat technique
Objectives of Ad To show how easily it is for children to play with anything they may find
Target Market Gun owners
What action does the ad want the viewer to take To lock up guns
Value Proposition By locking up guns you eliminate the possibility of a child finding the gun and getting hurt.

 

Magazine Advertisement #4

tide

Selected Ad Procter and Gamble : Video Conference (Tide to-go pen)
Objectives of Ad To inform customers about Tide to-go pens
Target Market Everyone
What action does the ad want the viewer to take Get rid of noticeable stains right away with product
Value Proposition By Using Tide-to go pens you are able to get rid of stains during important moments

 

Magazine Advertisement #5

Sports Illustrared Ad

 

Selected Ad Mars Chocolate North America: Medusa Humor Technique
Objectives of Ad To sell more Snickers Bars
Target Market Sports Illustrated Readers
What action does the ad want the viewer to take To eat a snicker bar and if you do you will not get in a bad mood or become “Hangry.”
Value Proposition Snickers bar is a tasty way to satisfy your hunger.

 

2 Replies to “Greatest Marketing Campaigns – Magazine Analysis”

  1. Thanks for sharing! I thought the Persil advertisement was such a strong statement. I’m not sure it makes me want to buy laundry, but I definitely thought about kids needing to get outside more. The Evolve advertisement is spot on with their delivery. I love those snickers advertisements, but I like the commercials better. Great job!

    Like

  2. Caitlin,
    I really like your ad choice; especially the one about “If they Find it, They’ll Play with It.” It’s funny but also a serious message about guns. I also like the Procter and Gamble : Video Conference (Tide to-go pen). There have been times when I wished I had a pen like this in my pocket! The visual images used get the reader to stop and analyze these ads are really effective. When you look and an ad and have a hard time figuring out the brand, then the designers are missing the mark. Jill

    Like

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