Magazine Advertisement #1
| Selected Ad | Persil /Omo-Unilver Free the Kids ad uses a Guilt Technique |
| Objectives of Ad | To inform customers it is okay for kids to play outside and get dirty because Persil Laundry detergent can clean clothing |
| Target Market | Parents of children |
| What action does the ad want the viewer to take | Allow kids to play outside more and get dirty |
| Value Proposition | If you buy Persil Laundry detergent your children will be able to spend more time outside |
Magazine Advertisement #2
| Selected Ad | Vodafone Between Us Ad |
| Objectives of Ad | To inform Turkish women that there is phone app to help protect women against domestic abuse |
| Target Market | To inform Turkish women that there is phone app to help protect women against domestic abuse |
| What action does the ad want the viewer to take | Women who are in domestic violence and abuse situations |
| Value Proposition | By using this secret app, if a woman is in danger she can shake her phone and it will send her location to 3 people that she trust. |
Magazine Advertisement #3
| Selected Ad | Evolve: Swords ad uses a humor/threat technique |
| Objectives of Ad | To show how easily it is for children to play with anything they may find |
| Target Market | Gun owners |
| What action does the ad want the viewer to take | To lock up guns |
| Value Proposition | By locking up guns you eliminate the possibility of a child finding the gun and getting hurt. |
Magazine Advertisement #4
| Selected Ad | Procter and Gamble : Video Conference (Tide to-go pen) |
| Objectives of Ad | To inform customers about Tide to-go pens |
| Target Market | Everyone |
| What action does the ad want the viewer to take | Get rid of noticeable stains right away with product |
| Value Proposition | By Using Tide-to go pens you are able to get rid of stains during important moments |
Magazine Advertisement #5
| Selected Ad | Mars Chocolate North America: Medusa Humor Technique |
| Objectives of Ad | To sell more Snickers Bars |
| Target Market | Sports Illustrated Readers |
| What action does the ad want the viewer to take | To eat a snicker bar and if you do you will not get in a bad mood or become “Hangry.” |
| Value Proposition | Snickers bar is a tasty way to satisfy your hunger. |
Finding Monday 
Thanks for sharing! I thought the Persil advertisement was such a strong statement. I’m not sure it makes me want to buy laundry, but I definitely thought about kids needing to get outside more. The Evolve advertisement is spot on with their delivery. I love those snickers advertisements, but I like the commercials better. Great job!
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Caitlin,
I really like your ad choice; especially the one about “If they Find it, They’ll Play with It.” It’s funny but also a serious message about guns. I also like the Procter and Gamble : Video Conference (Tide to-go pen). There have been times when I wished I had a pen like this in my pocket! The visual images used get the reader to stop and analyze these ads are really effective. When you look and an ad and have a hard time figuring out the brand, then the designers are missing the mark. Jill
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