Outdoor Advertisement #1
| Selected Ad | Adams & Fairway : Tribute to Prince |
| Objectives of Ad | To honor a late musician |
| Target Market | Prince Fans |
| What action does the ad want the viewer to take | To take a moment and remember the musician Prince. |
| Value Proposition | This was a public Service ad to bring awareness to Prince’s death and music |
Outdoor Advertisement #2
| Selected Ad | Adams & Fairway : Teacher Appreciation Week (humor) |
| Objectives of Ad | To inform that it is Teacher Appreciation week |
| Target Market | All |
| What action does the ad want the viewer to take | To thank and show any teacher you know appreciation |
| Value Proposition | If we did not have teachers we would not be educated. |
Outdoor Advertisement #3
| Selected Ad | The Colorado Department of Transportation: Beware of the Beltless (Scare Technique) |
| Objectives of Ad | To inform drivers of the dangers of their passengers not wearing a seat-belt |
| Target Market | Drivers and passengers |
| What action does the ad want the viewer to take | To use a seat-belt and encourage passengers to wear a seatbelt. By doing so you decrease the risk of being harmed in a crash |
| Value Proposition | If your passenger does not wear a seat-belt it increases your risk of being hurt or killed by 40% |
Outdoor Advertisement #4
| Selected Ad | Cheyenne Mountain Zoo: There’s an Easier Way (Humor) |
| Objectives of Ad | To inform customers about zoo (measurable) |
| Target Market | Animal Enthusiast and families |
| What action does the ad want the viewer to take | To visit the Cheyenne Mountain Zoo and by doing so you will see animals up close |
| Value Proposition | The Cheyenne Mountain Zoo is for those that want to be close to animals and have a real wildlife experience. |
Outdoor Advertisement #5
| Selected Ad | Chicken McNuggets®: One Tasty View |
| Objectives of Ad | To increase chicken nugget sales |
| Target Market | Airport goers |
| What action does the ad want the viewer to take | To purchase McDonalds while visiting airport |
| Value Proposition | Passengers are able to enjoy McDonalds chicken nuggets while flying. |
Great job! We actually posted some of the same advertisements for this post. I love the Teacher Appreciation Week advertisement. It’s short, funny, and gets the point across quickly. The Beware of Beltless is a strong advertisement that gets the point across very well too. The outdoor customization of the airbag makes the message sink in clearly. My favorite advertisement is the one for the zoo. I just think it’s funny and easy to understand. Awesome choices!
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