Print Advertisement #1
| Selected Ad | Heinz Fries (Pass the Heinz) |
| Objectives of Ad | Entice customers to buy Heinz ketchup |
| Target Market | All |
| What action does the ad want the viewer to take | To use Heinz Ketchup on their fries |
| Value Proposition | Hot fries taste better when you use Heinz Ketchup |
Print Advertisement #2
| Selected Ad | Altoids (Esther’s Tin) |
| Objectives of Ad | To sell Altoids |
| Target Market | All |
| What action does the ad want the viewer to take | To reuse and repurpose Altoids tin can |
| Value Proposition | By buying Altoids you get to keep the tin and reuse it for other things. |
Print Advertisement #3
| Selected Ad | Burger King Aviano (Burning Stores) |
| Objectives of Ad | To enforce that Burger King’s burgers are flame grilled |
| Target Market | All |
| What action does the ad want the viewer to take | To eat at Burger King |
| Value Proposition | By eating at Burger King you will have a flame grilled patty rather than cooked on a flat top |
Print Advertisement #4
| Selected Ad | McDonalds (Loving the night) |
| Objectives of Ad | To inform customers that McDonalds is open late |
| Target Market | All |
| What action does the ad want the viewer to take | Eat McDonalds late at night |
| Value Proposition | You can eat McDonalds when other food places are closed and you are working late |
Print Advertisement #5
| Selected Ad | Wink (real Emoji) |
| Objectives of Ad | awareness of internet predators |
| Target Market | Parents |
| What action does the ad want the viewer to take | To pay more attention to who their child is talking with online |
| Value Proposition | By screening who your child is talking to it decreases the chance of a predator corresponding with them |
Finding Monday 
Thanks for sharing! The Heinz advertisement is simple and to the point, which is sometimes best. The Altoids commercial is hilarious and so true. I have one in my nightstand draw from years ago that I use to store my travel rewards cards and such. The Burger King advertisement did a good job getting their point across as well.
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