Greatest Marketing Campaigns – Print Analysis

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Print Advertisement #1 

Heinz.jpg

Selected Ad Heinz Fries (Pass the Heinz)
Objectives of Ad Entice customers to buy Heinz ketchup
Target Market All
What action does the ad want the viewer to take To use Heinz Ketchup on their fries
Value Proposition Hot fries taste better when you use Heinz Ketchup

 

 

Print Advertisement #2

altoids_oldlady_7063x5008.jpg

Selected Ad Altoids (Esther’s Tin)
Objectives of Ad To sell Altoids
Target Market All
What action does the ad want the viewer to take To reuse and repurpose Altoids tin can
Value Proposition By buying Altoids you get to keep the tin and reuse it for other things.

 

 

Print Advertisement #3

bs_aviano_ok.jpg

Selected Ad Burger King Aviano (Burning Stores)
Objectives of Ad To enforce that Burger King’s burgers are flame grilled
Target Market All
What action does the ad want the viewer to take To eat at Burger King
Value Proposition By eating at Burger King you will have a flame grilled patty rather than cooked on a flat top

 

 

Print Advertisement #4

Mcdonadls.jpg

Selected Ad McDonalds (Loving the night)
Objectives of Ad To inform customers that McDonalds is open late
Target Market All
What action does the ad want the viewer to take Eat McDonalds late at night
Value Proposition You can eat McDonalds when other food places are closed and you are working late

 

 

Print Advertisement #5

Emoji

Selected Ad Wink (real Emoji)
Objectives of Ad awareness of internet predators
Target Market Parents
What action does the ad want the viewer to take To pay more attention to who their child is talking with online
Value Proposition By screening who your child is talking to it decreases the chance of a predator corresponding with them

One Reply to “Greatest Marketing Campaigns – Print Analysis”

  1. Thanks for sharing! The Heinz advertisement is simple and to the point, which is sometimes best. The Altoids commercial is hilarious and so true. I have one in my nightstand draw from years ago that I use to store my travel rewards cards and such. The Burger King advertisement did a good job getting their point across as well.

    Like

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