Greatest Marketing Campaigns – Television Analysis

TV

 

 

Television Advertisement #1

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Selected Ad Mars Chocolate North America / Snickers Recovery Room used Humor technique
Objectives of Ad To enforce that you can not focus while hungry (attainable)
Target Market All
What action does the ad want the viewer to take To buy a Snickers bar
Value Proposition When you eat a snickers you are no longer hungry and careless

 

Television Advertisement  #2

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Selected Ad Ikea Every Other Week- Ad used an sentimental emotional technique.
Objectives of Ad to sell kids furniture (Attainable)
Target Market Families
What action does the ad want the viewer to take Buy furniture for their children
Value Proposition By buying Ikea furniture your children will feel at home.

 

Television Advertisement #3

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Selected Ad Axe Tommy Hugs used emotional ad
Objectives of Ad To sell antiperspirant (attainable)
Target Market Men
What action does the ad want the viewer to take To buy Axe body Spray
Value Proposition 48 hour protection and smelling good while hugging.

 

Televsion Advertisment #4

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Selected Ad Volkswagen AG Laughing Horses used Humorous approach
Objectives of Ad Inform Customers about the Tiguan’s new trailer assist (attainable)
Target Market Drivers
What action does the ad want the viewer to take Buy the new Tiguan with Trailer Assist
Value Proposition By buying the new Tiguan with Trailer assist you no longer embarrass yourself trying to back your vehicle.

 

Television Advertisement #5

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Selected Ad Chick-Fil-A Beethoven used a Humor
Objectives of Ad Inform Customers about new egg white grill (attainable)
Target Market Customers looking for low fat breakfast option
What action does the ad want the viewer to take Try the new egg white grill
Value Proposition By eating the egg white grill you are eating something that is tasty  but still healthy

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