Greatest Marketing Campaigns – RADIO Analysis

Radio Vintage

 

Radio Advertisement  #1

Selected Ad Motel 6 (Facelift) ad used a humorous technique
Objectives of Ad To inform customers about new renovations and persuade customers to stay at their motel  (attainable)
Target Market Travelers needing overnight lodging
What action does the ad want the viewer to take To stay at a motel 6 and experience new bedrooms and bathrooms
Value Proposition “Saving you more for what you travel for”  Due to the low price of the motel you have more money to enjoy your actual vacation

 

Radio Advertisement #2

Selected Ad Time With Mum-Out of Options ad used a threat technique
Objectives of Ad To promote safe driving and encourage drivers not to drink and drive (measurable)
Target Market Drivers
What action does the ad want the viewer to take To not drive under the influence and you will not have your license revoked
Value Proposition If you do not drink and drive you will not lose your license and have to depend on others for transportation

 

Radio Advertisement #3

Selected Ad Toyota 2 ad used Comparison and humor technique
Objectives of Ad To display the many features of the new product by showing that the competition did not have them (attainable)
Target Market Drivers
What action does the ad want the viewer to take To chose the Chevy Equinox over Toyota Rav-4 and you will have more features
Value Proposition 4GLTE Wi-Fi/ Apple Car Play/Android Capability/rear-seat reminder/Teen driver Technology

 

Radio Advertisement #4

Selected Ad Belo Men Deo ad used a threat technique
Objectives of Ad To sell and emphasize the need for antiperspirant (attainable)
Target Market Men
What action does the ad want the viewer to take To buy Belo Men’s Deodorant and you will smell better
Value Proposition By wearing Belo Men’s deo you will not smell and offend those around you

 

Radio Advertisement #5

Selected Ad Dawson Garden World -Kill the Romance Ad used a humor technique
Objectives of Ad inform customers about Multi Guard snail and slug killer (attainable)
Target Market People that have lawns or tend to lawns
What action does the ad want the viewer to take Kill slugs and snails with Multi Guard and they will no longer ruin your yard
Value Proposition By using product slug and snails will no longer reproduce

2 Replies to “Greatest Marketing Campaigns – RADIO Analysis”

  1. Caitlin,

    Motel 6 has been very aggressive in their attempt to rebrand as “affordable” vs. “cheap.” I think they’ve also shifted their focus on millennial travelers who are budget conscious but don’t necessarily want to stay in sketchy motels – which is why it was so important for them to renovate and redesign.

    You selected a nice variety of ads!

    -Christian

    Like

  2. Great job! My favorite advertisement was the Chevy commercial. I like when car ads highlight their features using a comparison to others. I’m not a car person, so I think it i helpful for people who are not that into cars. The Belo Deodorant commercial was well done too. The Motel 6 ad did a good job of getting their point across as well.

    Like

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