Television Advertisement #1
| Selected Ad | Mars Chocolate North America / Snickers Recovery Room used Humor technique |
| Objectives of Ad | To enforce that you can not focus while hungry (attainable) |
| Target Market | All |
| What action does the ad want the viewer to take | To buy a Snickers bar |
| Value Proposition | When you eat a snickers you are no longer hungry and careless |
Television Advertisement #2
| Selected Ad | Ikea Every Other Week- Ad used an sentimental emotional technique. |
| Objectives of Ad | to sell kids furniture (Attainable) |
| Target Market | Families |
| What action does the ad want the viewer to take | Buy furniture for their children |
| Value Proposition | By buying Ikea furniture your children will feel at home. |
Television Advertisement #3
| Selected Ad | Axe Tommy Hugs used emotional ad |
| Objectives of Ad | To sell antiperspirant (attainable) |
| Target Market | Men |
| What action does the ad want the viewer to take | To buy Axe body Spray |
| Value Proposition | 48 hour protection and smelling good while hugging. |
Televsion Advertisment #4
| Selected Ad | Volkswagen AG Laughing Horses used Humorous approach |
| Objectives of Ad | Inform Customers about the Tiguan’s new trailer assist (attainable) |
| Target Market | Drivers |
| What action does the ad want the viewer to take | Buy the new Tiguan with Trailer Assist |
| Value Proposition | By buying the new Tiguan with Trailer assist you no longer embarrass yourself trying to back your vehicle. |
Television Advertisement #5
| Selected Ad | Chick-Fil-A Beethoven used a Humor |
| Objectives of Ad | Inform Customers about new egg white grill (attainable) |
| Target Market | Customers looking for low fat breakfast option |
| What action does the ad want the viewer to take | Try the new egg white grill |
| Value Proposition | By eating the egg white grill you are eating something that is tasty but still healthy |
Finding Monday 