Greatest Marketing Campaigns – Magazine Analysis

magazine

 

Magazine Advertisement #1

Persil

Selected Ad Persil /Omo-Unilver Free the Kids ad uses a Guilt Technique
Objectives of Ad To inform customers it is okay for kids to play outside and get dirty because Persil Laundry detergent can clean clothing
Target Market Parents of children
What action does the ad want the viewer to take Allow kids to play outside more and get dirty
Value Proposition If you buy Persil Laundry detergent your children will be able to spend more time outside

 

Magazine Advertisement #2

Red App 

Selected Ad Vodafone Between Us Ad
Objectives of Ad To inform Turkish women that there is phone app to help protect women against domestic abuse
Target Market To inform Turkish women that there is phone app to help protect women against domestic abuse
What action does the ad want the viewer to take Women who are in domestic violence and abuse situations
Value Proposition By using this secret app, if a woman is in danger she can shake her phone and it will send her location to 3 people that she trust.

 

Magazine Advertisement #3

Evolve

Selected Ad Evolve: Swords ad uses a humor/threat technique
Objectives of Ad To show how easily it is for children to play with anything they may find
Target Market Gun owners
What action does the ad want the viewer to take To lock up guns
Value Proposition By locking up guns you eliminate the possibility of a child finding the gun and getting hurt.

 

Magazine Advertisement #4

tide

Selected Ad Procter and Gamble : Video Conference (Tide to-go pen)
Objectives of Ad To inform customers about Tide to-go pens
Target Market Everyone
What action does the ad want the viewer to take Get rid of noticeable stains right away with product
Value Proposition By Using Tide-to go pens you are able to get rid of stains during important moments

 

Magazine Advertisement #5

Sports Illustrared Ad

 

Selected Ad Mars Chocolate North America: Medusa Humor Technique
Objectives of Ad To sell more Snickers Bars
Target Market Sports Illustrated Readers
What action does the ad want the viewer to take To eat a snicker bar and if you do you will not get in a bad mood or become “Hangry.”
Value Proposition Snickers bar is a tasty way to satisfy your hunger.

 

Greatest Marketing Campaigns – Print Analysis

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Print Advertisement #1 

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Selected Ad Heinz Fries (Pass the Heinz)
Objectives of Ad Entice customers to buy Heinz ketchup
Target Market All
What action does the ad want the viewer to take To use Heinz Ketchup on their fries
Value Proposition Hot fries taste better when you use Heinz Ketchup

 

 

Print Advertisement #2

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Selected Ad Altoids (Esther’s Tin)
Objectives of Ad To sell Altoids
Target Market All
What action does the ad want the viewer to take To reuse and repurpose Altoids tin can
Value Proposition By buying Altoids you get to keep the tin and reuse it for other things.

 

 

Print Advertisement #3

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Selected Ad Burger King Aviano (Burning Stores)
Objectives of Ad To enforce that Burger King’s burgers are flame grilled
Target Market All
What action does the ad want the viewer to take To eat at Burger King
Value Proposition By eating at Burger King you will have a flame grilled patty rather than cooked on a flat top

 

 

Print Advertisement #4

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Selected Ad McDonalds (Loving the night)
Objectives of Ad To inform customers that McDonalds is open late
Target Market All
What action does the ad want the viewer to take Eat McDonalds late at night
Value Proposition You can eat McDonalds when other food places are closed and you are working late

 

 

Print Advertisement #5

Emoji

Selected Ad Wink (real Emoji)
Objectives of Ad awareness of internet predators
Target Market Parents
What action does the ad want the viewer to take To pay more attention to who their child is talking with online
Value Proposition By screening who your child is talking to it decreases the chance of a predator corresponding with them

Greatest Marketing Campaigns – Television Analysis

TV

 

 

Television Advertisement #1

snickers_recovery_room_clio

 

Selected Ad Mars Chocolate North America / Snickers Recovery Room used Humor technique
Objectives of Ad To enforce that you can not focus while hungry (attainable)
Target Market All
What action does the ad want the viewer to take To buy a Snickers bar
Value Proposition When you eat a snickers you are no longer hungry and careless

 

Television Advertisement  #2

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Selected Ad Ikea Every Other Week- Ad used an sentimental emotional technique.
Objectives of Ad to sell kids furniture (Attainable)
Target Market Families
What action does the ad want the viewer to take Buy furniture for their children
Value Proposition By buying Ikea furniture your children will feel at home.

 

Television Advertisement #3

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Selected Ad Axe Tommy Hugs used emotional ad
Objectives of Ad To sell antiperspirant (attainable)
Target Market Men
What action does the ad want the viewer to take To buy Axe body Spray
Value Proposition 48 hour protection and smelling good while hugging.

 

Televsion Advertisment #4

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Selected Ad Volkswagen AG Laughing Horses used Humorous approach
Objectives of Ad Inform Customers about the Tiguan’s new trailer assist (attainable)
Target Market Drivers
What action does the ad want the viewer to take Buy the new Tiguan with Trailer Assist
Value Proposition By buying the new Tiguan with Trailer assist you no longer embarrass yourself trying to back your vehicle.

 

Television Advertisement #5

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Selected Ad Chick-Fil-A Beethoven used a Humor
Objectives of Ad Inform Customers about new egg white grill (attainable)
Target Market Customers looking for low fat breakfast option
What action does the ad want the viewer to take Try the new egg white grill
Value Proposition By eating the egg white grill you are eating something that is tasty  but still healthy

Greatest Marketing Campaigns – RADIO Analysis

Radio Vintage

 

Radio Advertisement  #1

Selected Ad Motel 6 (Facelift) ad used a humorous technique
Objectives of Ad To inform customers about new renovations and persuade customers to stay at their motel  (attainable)
Target Market Travelers needing overnight lodging
What action does the ad want the viewer to take To stay at a motel 6 and experience new bedrooms and bathrooms
Value Proposition “Saving you more for what you travel for”  Due to the low price of the motel you have more money to enjoy your actual vacation

 

Radio Advertisement #2

Selected Ad Time With Mum-Out of Options ad used a threat technique
Objectives of Ad To promote safe driving and encourage drivers not to drink and drive (measurable)
Target Market Drivers
What action does the ad want the viewer to take To not drive under the influence and you will not have your license revoked
Value Proposition If you do not drink and drive you will not lose your license and have to depend on others for transportation

 

Radio Advertisement #3

Selected Ad Toyota 2 ad used Comparison and humor technique
Objectives of Ad To display the many features of the new product by showing that the competition did not have them (attainable)
Target Market Drivers
What action does the ad want the viewer to take To chose the Chevy Equinox over Toyota Rav-4 and you will have more features
Value Proposition 4GLTE Wi-Fi/ Apple Car Play/Android Capability/rear-seat reminder/Teen driver Technology

 

Radio Advertisement #4

Selected Ad Belo Men Deo ad used a threat technique
Objectives of Ad To sell and emphasize the need for antiperspirant (attainable)
Target Market Men
What action does the ad want the viewer to take To buy Belo Men’s Deodorant and you will smell better
Value Proposition By wearing Belo Men’s deo you will not smell and offend those around you

 

Radio Advertisement #5

Selected Ad Dawson Garden World -Kill the Romance Ad used a humor technique
Objectives of Ad inform customers about Multi Guard snail and slug killer (attainable)
Target Market People that have lawns or tend to lawns
What action does the ad want the viewer to take Kill slugs and snails with Multi Guard and they will no longer ruin your yard
Value Proposition By using product slug and snails will no longer reproduce

Throw Out the Plans

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“We had a change of plans” this statement usually infers that due to unexpected circumstances your plans are ruined or unfavorably altered. I personally am not a big planner but when I do make plans or try to meet a deadline and I have a change of plans, it is not a good feeling. I get very anxious about the uncertainty of not knowing what’s next. However in order to be a “Break-It Thinker” you have to welcome change in plans.

The next theory the author introduces is the “Triple Double”. He proposes that anything new will,

  • Take twice as long
  • Cost twice as much
  • And involve twice as much work as you thought

As I get older and more involved in this thing called “adulting” I couldn’t agree more with the “Triple Double.” It always seems to hit the hardest in the middle of projects. When my husband and I first bought our house the kitchen cabinets were a natural oak color. I was determined to have white cabinets but couldn’t really afford the hefty price tag that came with having them professionally done. I researched and watched countless “do it yourself” videos. I bought all the suggested materials and went to work. Then came the “Triple Double. I was 6 months pregnant and for safety precautions I couldn’t help as much as I thought which made the project twice as long. I also did not take into account work space and supplies, so I had to purchase extra tarps and stands which made the project cost twice as much. The “do it yourself videos” only show a snippet of each step so even with my best estimate of the real effort it would take it still ended up involving twice as much work. I am sure everyone has had their own instances of triple doubles but do not be discouraged, Kriegel provides 3 ways to refuel your project.

  • Readjust your goal-If things are not going your way, do not be afraid to refocus and change directions.
  • Reaffirm your original commitment and vision– Think about why you started the journey in the first place, think about what you wanted to achieve. Reignite your passion.
  • Begin with a Victory– Start by accomplishing something small with-in your set of goals. One success can give you that boost of confidence needed to see your vision to the end.

This concludes my series of reflections on Robert J. Kreigel and Louis Patler’s book If it ain’t broke…Break it! And other unconventional Wisdom for a changing Business World. To be candid I was very skeptical about reading this book, starting with the cover, which dawns Kreigel in a 90s suite further reiterating that this book was written over 25 years ago. As the old saying goes “you can not judge a book by it’s cover,” literally. I was so surprised by how relevant and fresh the information was. I have taken some of the Author’s advice and plan to keep it with me for many years.

Risk vs. Chance

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Risk and chance, 2 words I had previously thought were synonymous. After reading Kreigel’s unconventional wisdom on taking risk I have a different idea of Risk and chance. The Author suggest that risk are absolutely necessary in order to get what you want, stating, “everything worthwhile carries the risk of failure.” Taking a moment to reflect on all the things that I consider “worthwhile” I realized they were not met without risk involved. I would not have learned anything without taking risk. Risk teach you. I still consider myself a novice cook. Even when I make a dish and receive rave reviews, I like to change it up the next time and add a few different ingredients. Sometimes they work out and sometimes they just don’t but either way I am glad I took a risk and dared to be bold even if it is just at home in my kitchen.

Now let’s take a trip to my office or any business at that. There will always be those employees that are too scared to rock the boat. They do not want to take risk out of fear that they will no longer be a “good” employee. Conventional thinking has ingrained in us this thought that if we go through the motions and do our work then we will be all the better. This notion is just not relevant anymore. Companies know that taking risk leads to successes and they are looking for those employees that are standing out, thinking outside the box, and taking RISK.

So what is considered a risk you may ask?  A risk should not be considered this dangerous, hazardous, thing that involves extreme sports like most of us would naturally think of. That is where risk and chance differ. Risk takers have actually prepared and researched, they know what they are up against and every outcome of any misstep. This leaves nothing to CHANCE. When you make calculated risk it decreases fear and increases your confidence. The author insist “know your limits,” while it is ok to take risk it is not ok to do crazy things that could put your life or others in danger.

I figured there were always 2 kinds of people, the ones that colored inside the lines never daring to venture out and then those creatives that were always trying something new, taking risk.  However we are all born risk takers. I have a 17 month old daughter and every day of her life I can tell she is learning something new and taking risk, from the time she took her first steps to most recently eating with a spoon. Each risk has been met with it’s challenges but if she did not take them she would not grow. My daughter does not think about the end result (becoming an adult) but focuses on what she can learn now. So fellow risk-taker, do your research, don’t do anything crazy, and trust the process.