Radio Advertisement #1
| Selected Ad | Motel 6 (Facelift) ad used a humorous technique |
| Objectives of Ad | To inform customers about new renovations and persuade customers to stay at their motel (attainable) |
| Target Market | Travelers needing overnight lodging |
| What action does the ad want the viewer to take | To stay at a motel 6 and experience new bedrooms and bathrooms |
| Value Proposition | “Saving you more for what you travel for” Due to the low price of the motel you have more money to enjoy your actual vacation |
Radio Advertisement #2
| Selected Ad | Time With Mum-Out of Options ad used a threat technique |
| Objectives of Ad | To promote safe driving and encourage drivers not to drink and drive (measurable) |
| Target Market | Drivers |
| What action does the ad want the viewer to take | To not drive under the influence and you will not have your license revoked |
| Value Proposition | If you do not drink and drive you will not lose your license and have to depend on others for transportation |
Radio Advertisement #3
| Selected Ad | Toyota 2 ad used Comparison and humor technique |
| Objectives of Ad | To display the many features of the new product by showing that the competition did not have them (attainable) |
| Target Market | Drivers |
| What action does the ad want the viewer to take | To chose the Chevy Equinox over Toyota Rav-4 and you will have more features |
| Value Proposition | 4GLTE Wi-Fi/ Apple Car Play/Android Capability/rear-seat reminder/Teen driver Technology |
Radio Advertisement #4
| Selected Ad | Belo Men Deo ad used a threat technique |
| Objectives of Ad | To sell and emphasize the need for antiperspirant (attainable) |
| Target Market | Men |
| What action does the ad want the viewer to take | To buy Belo Men’s Deodorant and you will smell better |
| Value Proposition | By wearing Belo Men’s deo you will not smell and offend those around you |
Radio Advertisement #5
| Selected Ad | Dawson Garden World -Kill the Romance Ad used a humor technique |
| Objectives of Ad | inform customers about Multi Guard snail and slug killer (attainable) |
| Target Market | People that have lawns or tend to lawns |
| What action does the ad want the viewer to take | Kill slugs and snails with Multi Guard and they will no longer ruin your yard |
| Value Proposition | By using product slug and snails will no longer reproduce |
Finding Monday 
Caitlin,
Motel 6 has been very aggressive in their attempt to rebrand as “affordable” vs. “cheap.” I think they’ve also shifted their focus on millennial travelers who are budget conscious but don’t necessarily want to stay in sketchy motels – which is why it was so important for them to renovate and redesign.
You selected a nice variety of ads!
-Christian
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Great job! My favorite advertisement was the Chevy commercial. I like when car ads highlight their features using a comparison to others. I’m not a car person, so I think it i helpful for people who are not that into cars. The Belo Deodorant commercial was well done too. The Motel 6 ad did a good job of getting their point across as well.
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